Brand Junction

Brand Junction
Location Bundoora, Melbourne Australia
Opening date 2007
Developer MAB Corporation
Management MAB Corporation
Owner MAB Corporation
No. of stores and services 60
No. of anchor tenants 1
No. of floors 1
Website Brand Junction

Brand Junction is a shopping precinct located in the University Hill area of Bundoora in the outer northeastern suburbs of Melbourne, Australia. Brand Junction is one of nine precincts anticipated by the Janefield Development Plan, which was approved on 20 July 2004 by the City of Whittlesea and contains a mix of residential, commercial, retail and industry intended to be developed over the next 10–12 years by Melbourne property developer MAB Corporation on a 103.8-hectare (256.5-acre) site which is bounded by Plenty Road to the west, the Metropolitan Ring Road to the south, the Plenty Road Gorge Parklands to the east and RMIT University's Bundoora East Campus to the north.[1][2]

Brand Junction, which was approved by the City of Whittlesea in 2005, is being built by St Hilliers at an expected cost of A$40 million, and is expected to include a Coles supermarket,[3] 28 specialty stores and up to 90 factory outlets in tenancies ranging from 80sqm to over 500sqm and offering discounted fashion, footwear, homewares, shopping and lifestyle goods from name brands.[4][5] Some tenants already signed up include Laura Ashley, Harris Scarfe, Roger David and Wittner.

History of University Hill

Historically, what is now the University Hill precinct was originally used from October 1920 until July 1925 as a farm by the Australian Red Cross for training ex-servicemen convalescing for tuberculosis.[6] On 27 October 1937, the 960-acre (4 km2) site, known as Janefield, was gazetted as a centre for children with severe intellectual disabilities, and the first children were moved to the facility from Kew Cottages a month later. It was known by the unfortunate title of Janefield Colony for the Treatment of Mental Defectives[7] until 1962, after which it became a Training Centre under the provisions of the Mental Health Act 1959. At its height, the centre had a special school, farm, gym, family unit, swimming pool and theatre.[8] Due in part to changing community attitudes about the care of intellectually disabled people, the centre was closed in 1995 by the Kennett Liberal government, and residents were moved into new residential accommodation just north of the site, at a site known as Plenty Residential Services.[9][10] Reserves over the rest of the land (about 1.2 square kilometres (297 acres)) were revoked under section 10 of the Land (Miscellaneous Matters) and National Tennis Centre (Amendment) Act 1994, to facilitate the sale and redevelopment of the land for residential purposes as part of the then-Federal Government's "Building Better Cities" program.[7]

The land was subsequently purchased by the Royal Melbourne Institute of Technology (RMIT, later RMIT University) in July 1997 at a cost of A$12 million, with the intention of building a technology estate, a neighbourhood shopping centre, a residential subdivision and recreational facilities (including a golf course) on the site. The final master plan was approved by the City of Whittlesea in November 1998.[11] However, a status report presented to the University's board on 30 October 2001, delivered in the midst of a cash crisis for the University as a whole, recommended "that efforts and activities to develop and implement the RMIT Technology Estate as a major physical project on the Janefield site should cease". The report attributed the failure to implement the project to several factors, including lack of State Government support, absence of private sector involvement and investment, and inadequate resources within RMIT. On 5 March 2003 the Victorian Minister for Education granted permission for the University to sell the 103.8 hectares (256.5 acres) still in their possession,[11] and a public tender process was conducted on RMIT's behalf by Jones Lang LaSalle.[12] The tender was won by Melbourne developer MAB Corporation,[13] who worked with the City of Whittlesea to create a new master plan for a mixed-use urban village consisting of industrial, retail, residential and community facilities.[14]

References

  1. ^ City of Whittlesea (September 2006). "MAB Corporation - University Hill". City of Whittlesea Development Bulletin - Second Edition. http://whittlesea.vic.gov.au/files/1812_DEV%20BULL%2006.indd.pdf. Retrieved 2007-07-27. 
  2. ^ "Brand Junction Key Facts". http://www.brandjunction.com.au/location/KeyFacts/. Retrieved 2007-07-27. 
  3. ^ "Coles signs up for University Hill". Inside Retailing. 14 August 2006. 
  4. ^ MAB Corporation (10 October 2006). "Builder on board for Brand Junction". http://www.brandjunction.com.au/news/6/. Retrieved 2007-07-27. 
  5. ^ "Retailers get on board Brand Junction". Inside Retailing. 11 December 2006. 
  6. ^ Meredith Gould Architects Pty Ltd (1990). "City of Whittlesea Heritage Study". City of Whittlesea. http://www.yprl.vic.gov.au/cdroms/heritage/08.pdf. Retrieved 2007-07-27. 
  7. ^ a b "Land (Miscellaneous Matters) and National Tennis Centre (Amendment) Bill". Alert Digest 13 of 1994 (Parliament of Victoria). Archived from the original on 2007-08-13. http://web.archive.org/web/20070813083435/http://www.parliament.vic.gov.au/SARC/Alert_Digests_94/alert13a.htm. Retrieved 2007-07-27. 
  8. ^ Public Record Office Victoria (2005). "Agency VA 2847 - Janefield". http://www.access.prov.vic.gov.au/public/component/daPublicBaseContainer?component=daViewAgency&entityId=2847. Retrieved 2007-07-27. 
  9. ^ Jones, Mary Lucille (1997). Colony to Community : The Janefield and Kingsbury training centres. Kew, Victoria: Australian Scholarly Publishing. ISBN 1-8756064-4-0. 
  10. ^ Department of Human Services (Victoria) (21 October 1997). "Media Release - Dr Napthine opens new Plenty Residential Services for disabled". http://hnb.dhs.vic.gov.au/web/pubaff/medrel.nsf/LinkView/52E0071772A516B24A2565A6007DFA22?OpenDocument. Retrieved 2007-07-27. 
  11. ^ a b Victorian Auditor-General's Office (4 June 2003). "Part 5 - Specific issues impacting on RMIT's financial position". Report of the Auditor-General on RMIT's finances. pp. 60–63. http://www.audit.vic.gov.au/reports_other/RMIT_Part5.pdf. Retrieved 2007-07-27. 
  12. ^ Martin, Hugh (3 June 2003). "MAB in box seat as RMIT's sale plan gains pace". The Age. http://www.theage.com.au/articles/2003/06/02/1054406130688.html. Retrieved 2007-07-27. 
  13. ^ Parliamentary Debates, Australian House of Representatives, 31 October 2005, pages 130–131.
  14. ^ MAB Corporation (2005). "MAB - Celebrating 10 Years of Vision". pp. 61–62. http://www.mabcorp.com.au/pdf/10year.pdf. Retrieved 2007-07-27. 

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